THE JOURNAL

If a business website has one goal, it’s to convert visitors to prospects.

This makes it essential that you work hard to optimize every page for maximum conversion.  As a business owner, ensure that your site has enough information to help users make a decision and take a specific action based on the website content. That’s why it’s imperative to know what pages you need to convey the right information that will convert your visitors. A successful site should have all the essential pages every website needs to present information in the best way possible. So what are these pages? 

The Homepage

This is your top level page. It’s what your visitors see when they visit your site.  Think of this as your storefront – if you’re walking down the street and you pass a shop, if the front window display looks clean and enticing then you’re more likely to walk in and explore further.  Make sure you think about your home page in the same way. Keep it straight to the point, appealing and professional.

TIPS:

Make sure to use bold headlines and subheadings.

Design the page and format the copy in a way that makes it easy for visitors to find what they’re looking for.

introduce your featured services, a short bio, some testimonials, and perhaps, an image slide of your main products.

The footer or the bottom of your homepage should outline your business’ contact details and social media profiles for people to follow. 

Product or Services Page

This is the meat of your website, the content that attracts potential clients in the first place. Your product and services page should lay out all the goods and services you offer. For product-based businesses, it should feature product descriptions, product images, and the offer. For service-based businesses, it should outline the services, pricing plans, and offer. 

TIPS:

Much like the home page, you should spend time ensuring information is displayed in a simple and logical fashion.

Be sure to focus on the benefits of your product or services

Have a clear call to action and make it easy for visitors to take the next step (such as contacting you for the service or moving further towards the purchase of a product).

It’s critical to ensure your imagery is of great quality. Make sure your pictures match the esthetic of your website with matching colors and looks.

The Contact Page

Generally, the contact page outlines the business email, phone number, address, and business hours. If you’re a service-based business, you can also add collaboration terms for affiliate infos, or a section for booking a service. Then, add a field that people could fill in for inquiries in case they have more questions.

TIPS:

Use this page also to show testimonials to spark their need to fill out the contact form.  Be sure that your contact details are up to date.

Make sure your social media profiles are listed and easy to access.

Include your business address or service area.

Frequently Asked Questions Page

Offering the best customer service includes providing answers to frequently asked questions. Save your viewers’ time by outlining all the common questions about your business and delivering the answers on one dedicated website page.

YOUR FAQ’S PAGE SHOULD INCLUDE:

About the services you offer

Common misconceptions about your business

Related to your pricing 

The purchase or booking process

Shipping policies

Return policies

Cancellation or rescheduling policies

The kind of web pages to add to your website depends on the type of business you have. But these five pages are pretty universal, they’re vital if you’re running a service or product-based business. These tips make for a great foundation for a website design, but you may have more questions. Reach out and contact us to learn more about smart web design and how Forest Heart Design Studio can help.