For the past decade, I’ve helped professionals and high-level entrepreneurs in Northern Virginia go from scattered to standout. My work connects, converts, and makes your business impossible to ignore. This Leesburg studio runs on strategy, clarity, and a dose of rebellion. If you're done blending in and ready to own your brand—take a seat. You're right where you need to be.
I’ve been building brands since before Instagram existed and shooting professionally for over 20 years. But I’m not just a photographer—I’m the whole damn strategy. With an MFA that blends photography, editorial design, and brand strategy, I combine visuals and messaging to create brands that don’t just look good—they actually work.
" Pretty visuals are cute. But I’m here to build brands that make money "
Photographer. Strategist. Rebel.
With an MFA in photography business strategy, and over a decade in the game—I'm not guessing, I'm guiding.
Xoxo, Carrie
I was a rebellious teenager when I first held a camera. It happened in a high school art class, and from the second I looked through that viewfinder, I found something I hadn’t had before—a voice. That camera never left my side again.
What started as an outlet became a lifelong obsession, and eventually, a business. But the real turning point? The moment I stopped trying to please every client and started leading. I quit giving people what they thought they wanted and started delivering what I knew they needed: bold, modern, strategy-driven branding that actually moves the needle.
That’s when everything changed. That’s when I stopped being just a photographer… and became a brand builder.
From punk rock rebellion to purposeful brand direction, this path wasn’t accidental—it was inevitable.
THIS ISN’T JUST WHAT I DO—IT’S WHO I’VE ALWAYS BEEN.
Proof that punk rock kids grow up and run shit.....,
It’s go time. You in?
I spent over a decade at Eastman Kodak, creating innovative photographic products and film. It was more than a job—it was a masterclass in how light, story, and strategy come together to create images that actually matter.
That experience gave me a technical edge most photographers don’t have—and a deep respect for the craft that still shows up in every frame I shoot. Yes, I still use film in many of my client's sessions. Because some moments deserve that kind of soul.
Today, I blend analog artistry with modern strategy to create branding that’s both timeless and scroll-stopping. For the film lovers reading this: I see you......Film is life.
Before I was running a brand studio, I was shaping the photography industry from the inside out.
I DIDN’T JUST STUDY THIS—I HELPED BUILD IT.
websites & identities created
42
photos taken
12,880
branding photography clients
132
2024 recap
i'm anything but basic
i love....
fiercely
my crazy cats
good wine
foggy mornings
music playlists
wrinkled bedding
day dreaming
asian food 24/7
the 1980's
nap time
Warning:
i am....
fueled by creativity
an unfurling fern
resilience
a rule breaker
an advocate
comfortable in silence
sometimes anxious
a unicorn
determined
always a punk rock girl at heart
