As a branding photographer in Northern Virginia, I get to work with women who are unapologetically building brands that don’t just blend in—they lead. My recent session with Annika, founder of Selfish Design Co., is the perfect example.
Annika doesn’t build brands to play nice. She builds them to be powerful.
As the founder of Selfish Design Co., Annika has carved out a space where women are encouraged to take up room, own their identity, and stop apologizing for wanting more. Her philosophy—Selfish is sexy—isn’t about indulgence. It’s about strategy. It’s about choosing yourself and building a brand that supports the life you want, not the other way around.
Annika knows what it means to step out of the ordinary. She’s been laid off, underpaid, told to settle, told to shrink. Instead of folding, she created a business that helps women claim their worth and chase the life they’re ready for—unapologetically.
And while Annika is based in Los Angeles, she came to Northern Virginia for her branding portraits. Together, we built a session that felt like her brand looks: bold, editorial, disruptive, impossible to ignore. Every detail was intentional—from sharp black-and-white styling to unapologetic props—so her imagery would stand as a manifesto of her business.
Because the truth is simple: the right imagery doesn’t just tell your story. It makes people believe it.
If you’re ready for branding portraits that anchor your website, make your feed cohesive, and give your brand authority, I’d love to work with you.
101 N. King Street, Leesburg, VA
Northern Virginia branding photographer for women rewriting the rules.
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