Web design is always evolving and in the world of business, the best website often wins. Here are some things you can do to make your website stand out from your competitors and attract more of your ideal clients!
I know, it’s so tempting. In a world where there are so many great websites, it’s difficult to separate being inspired by someone’s design/wording and actually “using” someone else’s work. So how can we all let our brand personalities shine without snagging it from your top competitors? Keep reading….
Quality brand design is not only the best way for your brand to stand out from the competitors, but also the foundation of a good website. We always recommend getting your visual branding in order before starting work on your website. In fact, we require that custom web design clients have professional branding and photography content before we start any website work. This means you will want to have a Logo design 9plus any branded emblems and elements), color pallet and font selection. Your fonts would be: title, heading, subheading and paragraph fonts.
Have you ever considered doing a website content photoshoot? It’s just like a personal branding shoot but with a goal to specifically create images for each of your website pages instead of just getting your portrait done for the “about me” page. These images can be of products, services in action and also imagery that has a cohesive feel of what story you want your brand to tell. Your website is only as good as the images you use. Photos should look professional and match your brand aesthetic.
You need to show consistency across the design on each page of your website. Having a different design on different pages, probably will give your website an unprofessional look. Also, it helps your audience associate and define your design style, which means they will likely memorize who you are base on your brand.
In closing, Listen to your customers, respect them, and find ways to differentiate yourself from everyone else. Follow these rules and you’ll see an increase in sales in no time. Your website will stand out in a very competitive crowd, no matter what niche you are in.