If a business website has one goal, it’s to convert visitors to prospects. This makes it essential that you work hard to optimize every page for maximum conversion.  As a business owner, ensure that your site has enough information to help users make a decision and take a specific action based on the […]

Branding….. Does your business really need it? What is the value behind branding? Isn’t a logo enough? These might be questions you’re asking yourself as a business owner. And hypothetically, you could launch your brand using a DIY logo and hope for the best. But as a long-term strategy, you have to ask yourself: Will […]

One of the most challenging things for most entrepreneurs is knowing how and when to set boundaries with clients. Setting boundaries is essential for any business owner. It helps continue to grow your business but also helps you to be happy and positive in your daily life. If you are struggling with your work-life balance, […]