THE JOURNAL

Brand Identity Reveal for The Fix Clinic.

When I took on the exciting task of crafting the brand identity design for The Fix Clinic in Ashburn, Virginia, I was truly inspired by their commitment to youthful rejuvenation and skin health for all ages. The challenge was to encapsulate their essence through visuals that felt modern, clean, and healing. With a palette of earthy tones including moss green, sand, terracotta, and a gentle muted pink, I set out to create a brand that speaks of simplicity and natural beauty.

To achieve this, I began with the main logo, skillfully crafting alternative layouts that effortlessly adapt to various contexts. Alongside this, I added a touch of uniqueness by incorporating a hand-drawn element of a pomegranate, symbolizing vitality and rejuvenation. Custom typography further refined the brand’s identity, giving it a distinctive and recognizable look.

I took pride in designing label layouts for The Fix Clinic’s products, ensuring a cohesive and professional appearance. These labels echoed the brand’s values of modernity and visual appeal. Additionally, I designed social media templates. The templates seamlessly aligned with the new brand identity. This enabled The Fix Clinic to consistently connect with their audience across all platforms.

In conclusion, crafting The Fix Clinic’s brand identity was an invigorating journey, rooted in the values of simplicity, visual appeal, and healing. The resulting design is a testament to their mission of promoting skin health and natural beauty for all.

Learn more about my branding services here.

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