Navigating the wardrobe choices for your branding photo session can be both exciting and a tad overwhelming. But fear not! I’m here to guide you through the process of selecting the perfect attire that mirrors your brand identity. What do I wear to my branding photo shoot is a question I get often, and it’s a crucial aspect that can significantly impact the outcome of your visuals.
Firstly, consider your brand’s color palette. They should align with your brand colors to create a cohesive look. Opt for clothing that complements your logo hues, reinforcing visual consistency. Add pops of your brand colors throughout your clothing items combined with neutral tones. Think of those neutral tones and the background coloring of your website that makes your brand colors pop! This strategic choice adds a touch of professionalism to your brand visuals. NOTE: Beware of wearing too much of your brands color as it may weigh down the look of your website.
Next, think about the style that reflects your brand personality. What your wearing to your branding photo shoot should resonate with the vibe you want to convey. Whether it’s a polished business look or a more casual, approachable style, your wardrobe sets the tone for your brand story.
For a varied visual narrative, consider incorporating different outfit styles. This doesn’t mean sticking to just one look. Multiple outfits offer versatility in your images, showcasing various facets of your brand personality. This variety can be particularly useful for different marketing materials.
I highly encourage you to avoid distracting patterns and opt for a solid color instead. Patterns can sometimes photograph with an odd texture and distort on camera. If you choose to go with a bold pattern, go ahead and layer a solid cardigan or blazer over it. It’s best to make sure the article of clothing with the print doesn’t overwhelm you. Wearing mostly solids is ideal for a clean and polished look. Try to avoid wearing clothing with horizontal stripes as they can add extra width to your figure.
Remember, wearing the right types of clothing to your branding photo shoot is not just about the clothes – accessories matter too. Think about how accessories can complement your brand’s aesthetics. Whether it’s statement jewelry, glasses, a hat, or a unique scarf, these details add a personalized touch to your visuals.
Make sure to have all your clothes ironed and free of lint when you arrive at the studio.
Shooting monochromatic photos is not an easy thing and most photographers will quickly discourage you from choosing a one color outfit with a matching backdrop. Not me! my answer is always ……hell yes, bring it on! It’s my favorite type of portraits to shoot. Here’s why: Multiple colors take a lot of attention. By taking them out, you give the viewer the opportunity to focus on the message and emotions. Sometimes, the use of too many colors simultaneously provokes different feelings and can leave your potential client confused. When faced with such a dilemma, why not try a singular color to see if it achieves a stronger connection?
This isn’t exactly wardrobe-related – but I can’t stress enough how important it is to take good care of yourself in the few days leading up to your session. After all, you paid good money for these photos, right? For any of my photoshoots, I recommend getting makeup, hair, and nails done. These small, but professional, touches can go a long way in the finished product. After all, when we feel our best it shines through. So why not show ourselves some love and kindness along the way!
In conclusion, the question of what to wear to your branding photo shoot is a key consideration in crafting a visual identity that speaks volumes about your brand. From color coordination to style choices and accessories, each element contributes to the cohesive and impactful story you want to tell. So, embrace the process, have fun with your wardrobe choices, and let your brand shine through every carefully curated outfit.
November 21, 2023