THE JOURNAL

Your brand is your visual identity that separates you from your competitors. It allows you to build long lasting relationships with your customers. By hiring a professional graphic designer with the knowledge and experience to provide you a logo and website that targets your audience, you can convey to customers that your business is stable and reputable. You’ll use your logo on your website, social media platforms and many other marketing materials. It plays an important step in representing yourself and your business.  Therefore, if you want your business to show the best of itself, hire a professional with the right education and tools to help your business grow.

A professional graphic designer will take the time to discover their clients

As professional graphic designers, we begin working with a client we begin by asking detailed questions. We can zero in on exactly what they need to target their audience. We locate the specific sectors, industries, demographics and special needs. This allows us to address any concerns that have been problematic or that may arise in the future. An experienced designer will also take the time to discover your competition so you can stand apart from them.

Professionals know the principles of good design

A good logo requires quite a bit of problem solving. It is the responsibility of the designer to guide their client into a logo design that is strong and memorable. One of our biggest takeaway’s from our graphic design classes in college was Dieter Ram’s 10 principles for good design.  Something we use when working with every client:

IS IT INNOVATIVE?

DOES IT MAKE THE PRODUCT USEFUL?

IS IT AESTHETIC?

DOES IT MAKE THE PRODUCT UNDERSTANDABLE?

IS IT UNOBTRUSIVE?

IS IT HONEST?

IS IT LONG LASTING?

A professional knows what file types you need for your designs

Logos and graphics are used in a variety of situations. A professional designer will make sure you have a file type that will work for every scenario. Whether it’s for a website, a business card, product labels, or even a food truck wrap. The bottom line is, whatever the occasion, your brand print materials must look spectacular. You will need a variety of final formats for your logo. Vectors files like AI, EPS, SVG, PNG… the list goes on. These images aren’t made up of pixels. These files are made using mathematical logarithms so that they can be infinitely resized without losing quality or resolution. Each file type requires specific design programs for creation. A professional designer skilled in using so your file collection will ensure it’s ready for all of your print needs.

Consistency is Key

Logos have a symbolic connection to a human’s memory, so you want your logo and brand to be amazing. It is the symbol of your small business. They symbolize the heart and soul on your website, your marketing materials, your social media posts and so much more. A good designer does more than help you with colors, typography, and aesthetics.  They know how to build a brand properly, and how to use elements from within your brand.  From font to color, to creating a suite of on-brand collateral.

Saving Time = Saving Money

With all it takes to run a business, or open your new business, your plate is either full or overflowing. Do you really want to try and design a logo or website in the little spare time you have? Graphic designers take that stress away by developing a design in a quarter of the time. The job gets done and you don’t need to worry about it. That’s a win-win scenario that saves you time and money.  Make sure you’re making the correct decision for yourself and your business.