While your logo, your color pallet, and even your choice of website design will all contribute to the visual of your brand, your imagery represents the guidelines that links your identity together. Often, professional brand photography will include everything from the pictures on your marketing materials, to the images on your product pages, and even your staff headshots. Done correctly, it can complement your brand identity, and enhance recognition to the point where people recognize you based on just the visual elements of a photo. Here’s what I believe are the top 3 benefits of professional photography for your business.
You have your logo, you have a website, you may even have a good media presence. But what is your visual identity? Does your brand photography encapsulate who you are? Does the essence of your company emanate from every image? If not, then your audience does not fully understand you, which means no emotional connection is being made. Done correctly, professional photography can complement your brand identity, and enhance recognition to the point where people recognize you based on just the visual elements of a picture.
A tailor-made photoshoot offers your brand the opportunity to shoot the images you need in a way which is unique to you, rather than utilizing stock photography. The most wonderful thing about brand photography is that it gives you the ability to show your customers what it looks and feels like to work with your brand. It showcases who you genuinely are and emphasizes YOU in the visual. Brand photography incorporates candid moments such as working on a project, meeting with customers and communicating with team members.
Brand equity adds value to your services and products which allows you to charge a higher price! Beautifully taken, effective, and useful brand and product photography draws engagement in the blink of an eye. Everything in the image quality, subject, colors, and concept should resonate with your audience. By setting a high standard of your services and products with professional brand photography, you show that your business is more attuned to details, promote unique selling points and differentiate your brand from competitors.
The best brand photography should align with the values of your business, tell a story on the behalf of your brand, and differentiate you from your competitors. Unfortunately, while most businesses recognize the value of visual content, finding a way to represent your brand consistently through images alone can be a daunting prospect.
December 29, 2022