Questions about what to wear to a branding session usually flood our inbox leading up to a client’s shoot. We totally get it. You’ve worked hard to develop your brand. You won’t settle for anything other than amazing. you’ve booked us for a branding session so all you need now are images that instantaneously communicate your brand message and inspire your potential customers to want to learn more. You want to look polished, but also make sure your unique style shines through.
Fear not, we’ve put together our top four tips that we give as a general rule to help make every one of your photos a powerful tool for your marketing.
Think of your brand’s color scheme, now think of how you are going to translate that into what you wear for your branding session. Add pops of your brand colors throughout your clothing items combined with neutral tones. Think of those neutral tones and the background coloring of your website that makes your brand colors pop! As long as it looks good on you, fits your brand and your location — go for it! A branding session is a great opportunity to bring your A-game in the color department.
There are obvious choices like fun hats, textured scarves, bold jewelry and great shoes. But a branding session is a unique opportunity to think outside the box. we highly encourage our clients to include “business accessories” like their laptop, journals, favorite coffee mug or some of their branded business products. A cool pair of reading glasses is a great way to change up your look between wardrobe changes, too. We offer outfit changes on our standard branding sessions and extended sessions, however if you booked a mini session you typically don’t have time for a wardrobe change. So a quick swap of your accessories can make all the difference. A scarf and hat can give jeans and a blouse, a completely new look. Adding some glasses and a briefcase or your favorite handbag can also completely change the vibe of your session!
We highly encourage you to avoid bold or distracting patterns and opt for a solid color instead. Patterns can sometimes photograph with an odd texture and distort on camera. If you choose to go with a bold pattern, go ahead and layer a solid cardigan or blazer over it. but make sure the article of clothing with the print doesn’t overwhelm you. Wearing mostly solids is ideal for a clean and polished look. Try to avoid wearing solid black or clothing with horizontal stripes as they can add extra width to your figure.
This isn’t exactly wardrobe-related – but we can’t stress enough how important it is to take good care of yourself in the few days leading up to your session. After all, you paid good money for these photos, right? For any of our photoshoots, we recommend getting makeup, hair, and nails done. These small, but professional, touches can go a long way in the finished product. After all, when we feel our best it shines through and why not show ourselves some love and kindness along the way! We offer in-house makeup and hair, however, feel free to use your trusted makeup/hairstylist.