It’s helpful no matter what type of brand you have. This can be done by simply choosing seasonal outfits or by arranging the time for holiday props. How many times have you shared stock photos on holidays? Make a list of holidays coming up during the quarter.
Branding photography isn’t just about new headshots for your LinkedIn page. Are you an artist or a maker? Do you own a physical storefront? Did you create a 5 step productivity program? What new offering have you come up with in the last 3 months that you need to put out in the world?
Haircuts, style, and seasons change. Stay up-to-date with images of the people behind your brand. Customers/clients will easily be able to recognize each of you. Additionally, when you can add personality to images it allows them to connect with your brand.
A simple concept that most people don’t think about until it’s too late! If you work with the same photographer for all of your shoots, then your photos will have a consistent look and feel – a good thing when it comes to branding!
Current events are always changing. What was important to talk about yesterday, might be totally different today. Besides that, your field of expertise might change too. Stay on top of the changes in your own brand with timely branding photographs.
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February 6, 2023