Branding Product Photography 101
Quality product images are a driving force of engagement, conversion, retention and overall customer lifetime value. In this blog post we will walk you through the importance of professional images and how they power your website and build your brand and drive sales.
01. An Authentic Visual Representations Of Your Brand
Everyone likes looking at visually appealing images. That being said, the images you use to promote and market should match your brand identity. Having a visual style that’s unique but easy to identify. This style should be consistent across all the marketing platforms you use. When you work with a professional photographer, they will be able to match your brands unique style. Thus continuing that style for every shoot you book with them. The images will have one style and quality across all media and marketing platforms you use. Thereby establishing a strong identity for your product.
02. Promotes Silent communication
Images on your website act as storytellers, allowing website visitors to visualize your product or service – and themselves using your offering. Images speak louder than words! People skimming through various online platforms have limited time and patience to actually read all the text or product descriptions.
03. Drives Sales
Consumers base their initial impressions of your product or service quality on the imagery. It’s easy to see how your product images are therefore directly tied to your sales. If consumers aren’t impressed by your product images right off the bat, they will likely choose not to purchase. Similarly, if buyers aren’t impressed by your product images, they will likely choose not to pursue your brand.
04. Professional images show up in search results
The SEO benefits of using professional images are many! A good professional photographer will properly label image files with search-friendly metadata and captions, This data will get picked up when people search for products and services online. It creates more content for search engines to index on your website. Your images will then show up within both web search results and images searches – that’s double the opportunity for discoverability! If you own original photography (vs. stock images), the photos will contain data specific to you and your brand. And when a professional photographer blogs your images on their own site it will create what we call “inbound links” these links take the photographers clients directly to your site.
05. The importance of professional images on social media
Great images can play a major role when it comes to spreading the word about your local business on social media. Studies have found that including at least one image on pages is associated with more shares on Facebook and Instagram, while other research has found that social media posts that include images have higher engagement rates than text-only posts. To get the biggest social boost from your website images, make it easy for visitors to share your content by including buttons to instantly post to Facebook, Twitter, Pinterest and other social media sites. Another great aspect is when your photographer posts images of your products and services on their own media accounts tagging/linking them directly to you.
The Bottom Line
The importance of professional images are an essential piece of since customers cannot physically touch or try on items they’re buying. Outsource photography, often pays. A good professional photography studio will have invested in the equipment, software, and knowledge to do the job properly. Helping and working with you, producing, and integrating these product photos. Which will dramatically improve the customer experience with your brand ultimately improve conversion rates.
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