THE JOURNAL

what is brand photography?

Brand photography is a collection of professional images that represent your business visually, and fit with your brand identity through their use of colors, tone, props, sets and more. These can include photos of you, your team, your products, your process in action, your space and other things that make your business unique. Below are just a few of the reasons why branding photos for your business are so important.

1. you only get one chance to make a good
first impression

Even if you haven’t sold a single service or product – having professional brand photos on your website and social media platforms will give your business a higher perceived value. And, when potential clients or customers see these gorgeous images – they are more eager to learn more…and, ultimately, purchase. Give your brand the polish it deserves from the very start!  

2. brand photography contributes to cohesiveness

A mixed matched collection of imagery can make your brand look very disjointed. Having a professional suite of images to choose from when loading pics to your website, store, or social platforms can instantly create a cohesive look and feel.

3. unique imagery sets you apart from the rest

Is your industry saturated with competition? Are you looking for a way to set your brand apart? having the professional and curated look and feel of your site or social platforms with it’s unique colors and textures designed just for you is all that it takes to help your customers choose you over someone else. 

4. Branding Portraits make you relatable and human

This isn’t to say that your brand images should all be photos of yourself, but to have a few of you here and there point out who your potential client will be working with. Clients will be able to imagine themselves being a part of your experiences. Photos with humans in them bring your services and products into reality as something tangible, achievable and desirable.

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