Here’s 4 essential steps on how to plan for your brand photoshoot and get the best out of your session.
Think about the story you want your brand to tell and how can you convey those ideas through photography? When searching for inspiration ask yourself these three questions:
TIP: Need help finding the right images on Pinterest? No problem, click HERE to access my branding session inspiration board.
The best time to get professional photography is after you have a clear strategy planned. Ensure you have the look, feel and content ready to support your vision. Without the supporting framework, you won’t be able to communicate exactly what you need to your photographer (which means ending up with images that don’t quite fit your brand).
Finding an experienced photographer will prepare you to have the best experience possible. Look for a photographer that has the following qualities:
Wardrobe will make a huge difference as you implement the photos into your website and social media platforms. The results will be an online brand presence that is polished and a notch above the rest, so don’t skip this part! For each scene on your vision board, plan what you’ll be wearing. Keep your branding and your brand color palette in mind when selecting your wardrobe to create cohesiveness in all of your images. (I talk about this in more detail in the branding session wardrobe guide here).
Bring variety of props and change it up during the shoot. Having more props gives a variety and something to hold on/do during the photoshoot. (Check out my Prop Ideas article here).
The makeup & hairstyle you choose for your photoshoot can directly impact how your photographs turn out. You want your styling to work with your skin tones, body shape & clothing. A makeup artist will help you bring all these elements together so that your photos portray you in the best possible light.
Plus, it will give you extra that boost of confidence in front of the camera.
Make-up doesn’t just apply to women. Men can often have very shiny faces & foreheads, a little make-up or powder on the face can eliminate this problem.
TIP: Ask your makeup artist if they are familiar with “camera ready” or “studio” makeup application. They will know how to contour the face to assist with how the camera registers the highlights and low lights on the skin.
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February 17, 2023