THE JOURNAL

As a creative, it can take years to finally narrow down your niche to an industry and clientele that you love. You know, the clients that you really want to work with. Clients that share your interests, sensibilities, and that truly align with the type of work that you like to create. But how do […]

Inspiration is crucial when your business is all about being creative But what exactly does this look like? How to stay inspired in your work? As a creative entrepreneur, your attention is always divided. Answering emails, sending invoices, networking…That all has to do with the “entrepreneur” part. But what about the “creative” part? Sadly, we […]

Website content is an important component of any good site. Photos have special way of communicating so much and if done well, they captivate their viewer no end. It then goes without saying that a bit of planning is needed to get the right photos for your website. Hire a brand photographer whose style aligns […]

Branding Product Photography 101 Quality product images are a driving force of engagement, conversion, retention and overall customer lifetime value. In this blog post we will walk you through the importance of professional images and how they power your website and build your brand and drive sales. 01. An Authentic Visual Representations Of Your Brand […]

what is a mood board? Mood Boards are a collection of images (or objects) which portray an idea, concept or design. Creating a mood boards are a common part of creativity because it allows you to visualize what you want your project to look like and feel before you start. It creates a “mood”. As […]